Media Training and Public Outreach: Getting the Message Across

Originally delivered May 25, 2011
Developed by: AIChE
  • Type:
    Archived Webinar
  • Level:
  • PDHs:

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Chemical engineering professionals often must create and deliver effective messages for issues and events that garner public attention. Sometimes, these messages need to be delivered during news conferences, interviews with local reporters or public meetings.

This webinar is designed to give participants general techniques on preparing and delivering effective messages for the public. The presentation also lists the 'Do's and Don'ts' of public speaking, helping participants learn techniques for talking to people who are not chemical engineers.


Sean Connolly

Sean Connolly has 25 years of public relations experience.  He started his career as a newspaper reporter covering state government issues and then became the press secretary for the Pennsylvania Attorney General.  For the past six years, Sean has worked as a public relations consultant for a wide variety of clients, including AIChE.

In that role, Sean often trains professional on how to effectively handle media and public speaking events.  Sean uses his experience on both sides of the microphone -- asking the questions as a reporter and answering the questions as a press secretary...Read more

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Webinar content is available with the kind permission of the author(s) solely for the purpose of furthering AIChE’s mission to educate, inform and improve the practice of professional chemical engineering. All other uses are forbidden without the express consent of the author(s).