Books: April 2019

April
,
2019

Championing Science: Communicating Your Ideas to Decision Makers

Roger D. Aines and Amy L. Aines, Univ. of California Press, Berkeley, CA, $29.95, 272 pages, Jan. 2019, ISBN: 978-0-520-29809-5

images

It’s not enough to be a good engineer or scientist. While your ideas may be impressive, if you are incapable of effectively communicating them to decision-makers, they will remain just that — ideas. Reports, emails, meetings, conversations, and presentations are all opportunities for you to build influence.

Ensure you don’t waste those opportunities with help from this guide. It offers real-world tactics for communicating complex scientific ideas to influence decision-makers in industry, government, and education with little or no science background. Instructions, interviews, and examples show how to highlight the essence of a scientific finding, craft understandable messages, simplify visuals, bridge paradigm gaps, and create compelling narratives. Readers will be equipped with the skills to earn funding, secure future research opportunities, and impact...

Would you like to access the complete CEP Article?

No problem. You just have to complete the following steps.

You have completed 0 of 2 steps.

  1. Log in

    You must be logged in to view this content. Log in now.

  2. AIChE Membership

    You must be an AIChE member to view this article. Join now.

Copyright Permissions: 

Would you like to reuse content from CEP Magazine? It’s easy to request permission to reuse content. Simply click here to connect instantly to licensing services, where you can choose from a list of options regarding how you would like to reuse the desired content and complete the transaction.