While it is not the largest social media platform (that distinction goes to Facebook), LinkedIn has a significant online presence of more than 756 million members in over 200 countries. Considered an online platform for professional networking, LinkedIn enables users to develop industry connections and present their professional brands.
A strong, regularly updated LinkedIn profile can open doors to a wealth of professional opportunities. According to the site, a complete profile garners 21 times more profile views and 36 times more messages from other LinkedIn members than an incomplete profile. These tips can help you create a profile that will be widely recognized by other professionals, decision-makers, and industry influencers.
Prepare in advance. “It’s important that your profile clearly states your role in each organization. What are your accomplishments and what impact did you have?” says Rama Kotti, a chemicals industry consultant based in India. To effectively answer these questions, he advises gathering your résumé, licenses, certifications, awards, and publication details before sitting down to complete your profile.
Use professional images. Members with professional headshots receive more profile views, says LinkedIn. Use a photo appropriate for your industry and current position or target job. Your photo should have a neutral...
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