CEP: Process Automation Corner - Communicating the Message of Economic Opportunity


Many of us were taught that communicating a message is a three-step process. First, “you tell them what you’re gonna tell them.” Second, “you tell them.” Third, “you tell them what you told them.” A message relevant to chemical engineers that urgently needs delivering is this: The U.S. chemicals industry is re-emerging as a world-class dynamo with the potential to propel U.S. manufacturing to world-class status and, with it, the U.S. economy. The ultimate outcome of this is economic opportunity for our children and grandchildren.


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