In today’s global and fast-paced environment, the only way companies survive is to innovate. New products and services are required to keep pace with competitors, yet many executives feel that the ideas from within their organizations are stale and incremental. In many cases, products are launched with much fanfare and celebration of new technologies but fail to deliver profit when the market lacks enthusiasm.
Design thinking is a model for innovation that focuses on the market first. When product and process development teams empathize with the customer, the resultant products deliver higher profits and greater customer satisfaction. While the design thinking model is simple, it introduces new tools to build empathy with end-users, enhance team collaboration, and increase creativity in problem-solving.
In this presentation, we will discuss and practice some key tools for innovation based on design thinking. You will learn how to involve a customer in your product design without off-putting jargon or industry buzzwords. Workshop participants will gain hands-on practice with several design thinking tools, including noun/verb matching, affinity diagrams, and a customer empathy map.
Don’t get left behind in a tidal wave of disruptive innovation. Learn how to apply design thinking tools to accelerate your success today.
Teresa Jurgens-Kowal is a passionate writer, mentor, coach, and president of Global NP Solutions. She enjoys helping companies reach their highest levels of success with innovation. Teresa’s clients include a full spectrum of large industry corporations to entrepreneurs seeking to launch new products. She frequently presents on her favorite topics of ideation, design thinking, and product development.
As a Registered Education Provider (REP) with the Product Development and Management Association (PDMA), Teresa has written the #1 best-selling book for New Product Development Professional (NPDP) certification. She is the editor for the PDMA Body of Knowledge (November 2019) and has recently published a chapter on leading virtual teams for innovation projects (October 2018, Leveraging Constraints for Innovation).
Prior to founding Global NP Solutions, Teresa worked in process technology development and as an internal innovation system consultant at ExxonMobil Chemical Company. She has degrees from the University of Washington (PhD), West Texas A&M University (MBA), and University of Idaho (BS). Teresa lives in Houston and enjoys bicycling and scrapbooking.