One of the proudest moments of my early career was when I received a promotion from senior engineer to ﬁrst-line manager. It took about a week for the elation to wear off, as I began to realize how much responsibility I had for producing results through others. This was a role that my engineering training did not prepare me for. Other engineers who transitioned to management have had similar experiences.
Loraine Kasprzak, Advantage Marketing’s Founder and Managing Director, is a Certified Management Consultant (CMC), MBA and ChemE with over 17 years of hands-on experience in marketing communications and strategy. One of Loraine’s strengths is her ability to help her clients clarify their thinking so that they can focus and fine-tune their message for the marketplace.
Prior to beginning her management consulting career in 1995, Loraine worked for 12 years in corporate America, advancing through various engineering, marketing and management roles. She started as an R&D...Read more
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