Taste the Impossible™ Burger at the FOODIE 2018 Reception

Sunday, December 2, 2018, 12:00pm-1:00pm PST
Impossible™ Burger (photo provided by Impossible Foods)
Impossible™ Burger (photo provided by Impossible Foods)

Experience the impossible and taste the Impossible Burger during the Poster Reception at FOODIE 2018!

Love meat? Eat meat. Impossible™ meat delivers all the flavor, aroma and beefiness of meat from cows. But here’s the kicker: It’s just plants doing the Impossible. See how it’s made here.

Hear from Laura Kliman, Senior Flavor Scientist at Impossible Foods, who will be giving the Keynote presentation on Tuesday, December 4, 2018

Founded by Patrick O. Brown, M.D., Ph.D., Impossible Foods is a Silicon Valley startup on a mission to make the global food system more sustainable. The first product is the Impossible™ Burger.

They started in 2011 with a simple question: “Why does meat taste like meat?” and spent the next five years researching every aspect of the unique sensory experience of meat, from how it looks raw to how it sizzles and what happens when we sink our teeth into a burger. Then they recreated the precise flavors, textures, aromas, and nutrition of ground beef -- using only plants. By understanding meat at the molecular level, they made a juicy, delicious burger that's better for the planet.

Compared to a burger made from cows, making an Impossible Burger uses about 1/20th the land, 1/4th the water, and produces 1/8th the greenhouse gas emissions.

Read more about their mission here

Interested? Register for the FOODIE Conference!

Register Now!

Interested in submitting a poster for the reception?

Submit your abstract here