Joseph Sturla Joe Sturla is President of JSA Consulting, a firm specializing in insurance and insurance related products for the senior market with an emphasis on Long Term Care and Identity Security. Using a combination of associated independent consultants selected to meet the specific needs of each project, JSA Consulting has provided services for a wide variety of clients. The primary focus of the practice has been with insurers, associations and third party administrators. In 2004 Joe developed the blueprint for Identity Theft Assist for Worldwide Benefit Services. The product, using the joint facilities of Worldwide Assistance, Trans Union and Affinity Care, is one of the premier identity restoration products available today.