Ron Alsop Writer, Editor, Consultant Ron Alsop, author of the book 'The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace', is a freelance writer and editor, as well as a public speaker and consultant on the millennial generation, corporate reputation, business ethics, social and environmental responsibility, business education trends, and career development. His other books include 'The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset' and 'The Wall Street Journal Guide to the Top Business Schools'. A longtime writer and editor for The Wall Street Journal, he served as marketing columnist and business-education columnist. He also was editor of the Journal’s Marketplace page and its annual rankings of M.B.A. programs and corporate reputation. In recent years, he has lectured frequently at leading universities and business schools such as Wharton, Berkeley, Tuck, HEC Paris, Darden, Carnegie Mellon, and New York University. He also addresses international conferences on the millennial generation, corporate reputation, and business education, and he has advised such companies as FedEx, Dell, Dun & Bradstreet, Fujifilm, and State Farm Insurance on reputation, branding, and generational issues. A graduate of Indiana University, he lives in Summit, New Jersey.