Use Scare Tactics to Communicate Major Incidents

Communication that frightens employees triggers more behavior changes than similar messages without the scare-factor. Including a fear appeal makes it much less likely that process safety incidents will be repeated. 

This article describes the best way to incorporate “fear appeals” into communications with staff. Four different examples are shown throughout the article that demonstrate how real-life incidents can be recreated through artist renderings to help ensure the incidents do not occur again.