10+ (Surprising!) Ways to Use LinkedIn for Career Planning and Brand Building | AIChE

You may already have a profile on LinkedIn and perhaps you have sent some colleagues an “Invitation to Connect”. But what’s next? How can you use and leverage this critical tool to explore career paths, connect with decision-makers and potential collaborators and mentors, establish your brand (promise of value), amplify your reputation, learn important skills, and position yourself for the job of your dreams? In this workshop, you will learn about how LinkedIn is utilized by successful people in your profession and field and how it is used as a hiring technique to identify potential candidates for positions. You will also discover various valuable features to LinkedIn, many of which are often overlooked and misunderstood. You will emerge with specific steps you can take to improve your profile and its visibility, but also with a way of developing your own customized strategic plan to optimize your presence on LinkedIn for triumph in your career and in science.