Wilma McDaniel | AIChE

Wilma McDaniel

Commercial Director

Since a serendipitous introduction in 2015 to the Cutitronics founders, Dr David Heath and Barry Hochfield, Wilma has been a Company Director. Wilma is responsible for engaging with key stakeholders and brands with high performing skincare formulations across the global skincare industry to design, develop and OEM supply the award-winning technology company’s patented device and digital solutions.

Wilma's passion for the industry began in International Spa Therapy and Management. She spent over twenty years in senior sales, education and marketing roles with world leading beauty brands and organisations such as Estee Lauder, Versace and Dolce & Gabbana.

Wilma has been recognised as an inspirational woman in tech and as technology has begun to drive more experience and personalisation in the beauty space, she is thrilled to be invited to share what she believes the future of global beauty will be.