Robert W. Bly is a freelance copywriter (Phone: (973) 263-0562; Email: rwbly@bly.com; Web: www.marketing2engineers.com) specializing in industrial and business-to-business marketing. He has written for over 100 clients including Praxair, the U.S. Army, M&T Chemicals, Ingersoll Rand, and AT&T. He is the author of more than 90 books including The Words You Should Know to Sound Smart and The Elements of Technical Writing. He has a BS in chemical engineering from the Univ. of Rochester.