Jonas Norinder currently works as a Digital Transformation Consultant for Siemens. In this role he identifies and promotes process optimization opportunities that help companies become more efficient, reliable and agile by using technology, data, analytics tools and services. Jonas has held several roles within business development and sales, marketing and communication. From his 17+ years in the process industries, he brings with him a wealth of international business experience, automation expertise and knowledge of device connectivity and data usage in the age of digitalization. Jonas has presented on the Digital Transformation topic at several industry conferences such as American Institute of Chemical Engineering (AICHe), Fuel Ethanol Workshop, Connected Plant Conference and others focusing on topics related to Industry 4.0, Big Data and Industry 4.0. He holds a Master’s Degree in Marketing and Communication from the University of Business in Aarhus, Denmark.