(133c) Innovation in Emerging Areas in Polymers

Markets trends of cost reduction, consumer convenience, sustainability & down-gauging drive the need for new and improved packaging solutions. Development of such solutions requires a look across the entire value chain â?? an Asset to Market look. This talk will focus on what is required for a successful packaging solutions to be launched in a competitive space. Key examples will be presented and will cover the trends related to recyclability and downgaging.