(675d) Revitalizing the Forest Bioproducts Industry: Steps Required to Overcome Innovation Fatigue

Lindsay, J. - Presenter, Asia Pulp and Paper, China
Perkins, C. - Presenter, Innovation Edge

The challenges of the forest products industries, especially the pulp and paper industries, represent cases of "innovation fatigue" with several well-known "innovation fatigue factors" limiting progress and innovation. We discuss these factors and identify steps needed to revitalize innovation, including steps that can build culture and processes that will support innovation and new product development.