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Translating Innovation to Solve Real-World Problems : Commercialization Process

Krishnan, B. - Presenter, The Dow Chemical Company

Innovation and Technology drives the commercialization process that results in product leadership and market competitiveness. At the same time, product commercialization is essential for the growth and sustainability of any industry. As a result, industries are adapting to a fast paced approach to product development followed by an effective and streamlined commercialization process. These processes involve developments and activities connecting different business functions. This talk provides insight into the processes involved, the challenges, the partnerships, and other related activities pertaining to the progression from Idea to a product to commercialization.