CEP: Career Corner - Build Your Brand for Positive Career Impact


From Apple to Coca Cola to Nike, we are surrounded by corporate branding. But did you know that branding is important to you and your career as well?


Author Bios: 

Loraine Kasprzak

Loraine Kasprzak, Advantage Marketing’s Founder and Managing Director, is a Certified Management Consultant (CMC),  MBA and ChemE with over 17 years of hands-on experience in marketing communications and strategy. One of Loraine’s strengths is her ability to help her clients clarify their thinking so that they can focus and fine-tune their message for the marketplace.

Prior to beginning her management consulting career in 1995, Loraine worked for 12 years in corporate America, advancing through various engineering, marketing and management roles. She started as an R&D...Read more

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