Sooner or later during our professional careers, most of us will change jobs, get promoted, move into a different line of work, or even get laid off. My experience is a good example. I moved from an entry-level R&D engineer to a commercial development engineer, later to a business planning manager, and then on to a corporate marketing manager’s role, before starting my own management consulting practice. I am certain that I have at least one or two transitions still ahead. While planning this column, I began wondering: What do we need to know to manage our career transitions more effectively?
Loraine Kasprzak, Advantage Marketing’s Founder and Managing Director, is a Certified Management Consultant (CMC), MBA and ChemE with over 17 years of hands-on experience in marketing communications and strategy. One of Loraine’s strengths is her ability to help her clients clarify their thinking so that they can focus and fine-tune their message for the marketplace.
Prior to beginning her management consulting career in 1995, Loraine worked for 12 years in corporate America, advancing through various engineering, marketing and management roles. She started as an R&D...Read more
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