Blogs have come a long way since their first appearance in the late 1990s, when they were little more than online diaries. Today, people are just as likely to turn to blogs (Internet shorthand for “Web log”) as to newspapers or magazines for information and news. Blogs exist for virtually every topic imaginable, with science- related ones accounting for at least 3.3 million of the over 164 million blogs.
This article, the third in CEP’s social media series, discusses the benefits chemical engineers can derive from blogs, outlines how to start, and drive traffic to a blog.
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