Amory Lovins Webinar

Date: October 15, 2009 from 1:30 - 2:30pm ET (11:30-12:30  MT)

Dr. Amory Lovins, Chief Scientist of Rocky Mountain Institute (RMI) discusses the Factor 10 Engineering (10xE) challenge:

This new competition focuses on capturing the methodology behind radically efficient designs of processes, devices and materials and highlighting the results. Chemical Engineering / Entrepreneurial teams will submit case studies for evaluation of transformational innovations that drastically reduce resource consumption at little or no increase in capital and operating costs. Expert judges will be invited to participate in selection of the winning teams. The top three cases will be selected by RMI, with due recognition given to pioneering organizations, as part of the larger 10xE program to enable efficient design by showcasing examples of thought leading innovations and methods.

The winners will be announced at the “Energy Efficiency Plenary” by Dr. Amory Lovins at the AIChE Spring Meeting, March 23, 2010, San Antonio, TX.

More information related to the 10xe challenge is available here.

Amory Bloch Lovins is Chairman and Chief Scientist of the Rocky Mountain Institute. His four decades of work spans and integrates energy policy, resources, security, economy, environment, and development.

Lovins worked professionally as an environmentalist in the 1970s and since then as an analyst of and advocate for a "soft energy path" for the United States and other nations. He has promoted energy efficiency, the use of renewable energy sources, and the generation of energy at or near the site where the energy is actually used. Lovins has also advocated a "negawatt revolution" arguing that utility customers don’t want kilowatt-hours of electricity; they want energy services. In the 1990s, his work with Rocky Mountain Institute included the design of an ultra-efficient automobile, the Hypercar.

Lovins has received ten honorary doctorates and won many awards. He has provided expert testimony in eight countries and more than 20 US states, briefed 19 heads of state, and published 29 books. These books include Winning the Oil Endgame, Small is Profitable, Factor Four, and Natural Capitalism.

Individuals in organizations interested in registering for the new chemical engineering / entrepenuership competition are encouraged to contact: Alan Fuchs and Alok Pradhan at 10xE@aiche.org.